Business Expenses dashboard
Overview
Equals (FairFX) is a financial service company that out grew its startup origins. As part of a rebrand and product transformation, I led the UX / UI design and user research across Banking, Travel Money, International Payments and Business Expenses product areas. This included associated web and native apps and marketing sites serving both consumers and business.
role
Head Of Design & Research
Company
Equals (FairFX)
period
2017 - 2019
Process
discovery
Along my time in Equals I directed a strategic research initiative to identify target audiences and product opportunities within four product areas - banking, holiday money, business expenses, SMEs financial operation
Design
A key part of my tenure was working closely with the CPO to develop the company’s product vision and strategy. I explored, designed and brought to life new product concepts, chief among them is a financial operation platform for small / medium businesses (SMEs) that unified the companies products into a seamless experience.
On a later phase I delivered UX designs for a multi currency travel card and instant business loans products and developed together with UI designers a design system as part of a transformation that saw the company rebrand from FairFX to Equals,
UI mockup - business expenses proposition
UI mockup - business expenses proposition
User flow - card order flow in web app mobile state